Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Share | Related Content Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. Don’t Be Your Own Worst Enemy Emotional biases can adversely impact financial decision making. Here’s a few to be mindful of. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.